Bachelor of Arts in Fashion Design and Bachelor of Business Administration in Marketing

Website: https://twu.edu/fashion/degree-programs/ba-in-fashion-design-and-bba-in-marketing/

The B.A. in Fashion Design and B.B.A. in Marketing (2021 - 2022) dual degree program prepares graduates to work in the design and production components of the fashion industry while applying the broad range of consumer and marketing knowledge that is desirable for leadership and management positions within corporate design and production environments.  The Degree Requirements and Plan of Study outlined in this catalog for this dual degree program are specific only to those students that enter the program in Fall 2021, Spring 2022, or Summer 2022.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

B.A. in Fashion Design

  1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to complete a market analysis and make product design decisions.
  2. ​Utilize the knowledge and values necessary to make sound decisions about the sourcing and production of fashion products, both domestically and globally, considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
  3. ​Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
  4. ​Design and produce aesthetically pleasing apparel products and integrated fashion apparel collections utilizing basic and complex techniques for construction and fit while demonstrating knowledge of appropriate fabric selection, design principles, the design process, flat pattern making or draping, and line development for specific market segments and target customers.    
  5. ​Develop and write product specification sheets that include accurate costing and production details for finished products.
  6. ​Create digital, integrated fashion apparel collections through the use of technical design and line drawings, color stories, line sheets, color and print developments, fashion illustrations and renderings, and computer-based technology.
  7. ​Utilize professional communication and presentation skills to sell designs and products using creative and independent problem solving and conceptual understanding.

B.B.A. in Marketing

Core Skills

  1. Analytical Competence: B.B.A. MarketingSpecific Application- Think analytically; Use analytical tools to make decisions.General Employment Application- Effectiveness in problem-solving; Efficient use of common analytical tools for marketing analysis.
  2. Diversity: B.B.A. Marketing Specific Application- Work well within a diverse organization; Adapt strategies based on individual or group differences. General Employment Application- Working in diverse teams; Learning about diversity and differences and how that affects marketing strategy.
  3. Ethical Reasoning: B.B.A. MarketingSpecific Application- Apply ethical reasoning; Sustainability impacts on people, planet, and profits. General Employment Application- Being able to make decisions that are ethical and socially responsible.
  4. Teamwork: B.B.A. MarketingSpecific Application- Ability to be an effective worker in team situations. General Employment Application- Project management teams; Strategy development teams.

Discipline Skills

  1. Consumer Behavior Analysis: B.B.A. Marketing Specific Application- Consumer buying process, Influences on consumer buying and behaviors. General Employment Application- Understanding how a business’s customers make decisions and use the product; Understanding what can appeal to customers and what can influence or motivate them.
  2. Product/Branding Strategy: B.B.A. Marketing Specific Application- Understanding product mixes and life cycles; Understanding branding and positioning; Devising branding and positioning strategy. General Employment Application- Effectively managing a company’s product mix; Developing effective brands; Identifying and communicating a brand’s position (i.e., image)
  3. Promotion Skills: B.B.A. Marketing Specific Application-Promotion mix tools; Promotion strategies and appeals.General Employment Application- Devise an optimal mix of promotion tools to accomplish objectives; Design effective messages and appeals for the targeted audience.
  4. Distribution/ Retailing Strategy: B.B.A. Marketing Specific Application- Supply and distribution channels; Logistics of moving products; Channel and retail strategies. General Employment Application- Establish effective channels of distribution to meet customer needs; Get products to customers in efficient and effective ways.
  5. Pricing Applications: B.B.A. Marketing Specific Application- Pricing strategies; Pricing math. General Employment Application-Setting effective prices and policies; Understanding basic dynamics of costs and profitability in relation to prices.
  6. Written Communication: B.B.A. Marketing Specific Application- Writing marketing plans and reports; Writing to report research or analytics; Writing to promote and sell.

Admissions

All applicants must meet the general undergraduate admission requirements.

  • Admitted TWU students applying to the Fashion Design program will be admitted provisionally until the completion of FT 1013, FT 2013, and FT 2113 with a grade of “C” or higher during the first enrollment at TWU or any other collegiate program.  The only exception to this requirement is withdrawal from FT 1013, FT 2013, or FT 2113 during the first enrollment for a serious issue that prohibits successful completion of the course.  A second enrollment is allowed only if the issue had been documented by the student and submitted to the Program Director of Fashion and Textiles prior to withdrawal from the course during the first enrollment.  Possible approval for a second enrollment will be made by the Program Director after a face-to-face consultation with the student. 
  • Students transferring into TWU who previously completed any introductory sewing/apparel construction FT 1013, fashion sketching FT 2013, and/or flat pattern FT 2113 courses at another institution of higher education with grades less than “C” are not eligible for admission to the TWU Fashion Design program unless granted approval by the Program Director after a face-to-face consultation with the student prior to the first semester at TWU.
  • Students will be granted full admission to the Fashion Design program once all provisional requirements are met.  
  • Students not given full admission to the Fashion Design program will be required to complete a change of major. 

Degree Requirements

Total Semester Credit Hours (SCH): 165   

Major: 111 SCH

Program Code: FASHDESGN.BA/MARKETING.BBA;  CIP Code: 50.0407.00/52.1401.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Mathematics3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Fashion Design Courses Required

Within the fashion design courses required, 39 of the 66 required hours must be upper-level semester credit hours.

FT 1013Principles and Techniques of Design Construction3
FT 1073Textiles3
FT 1083Fashion Aesthetics, Products, and Industries3
FT 2013Fundamentals of Fashion Sketching3
FT 2033Principles of Fashion Marketing3
FT 2113Techniques of Pattern Design3
FT 2403Mass Production Techniques3
FT 3013History of Costume3
or FT 3173 Global Fashion Study
FT 3023Career Development Strategies3
FT 3043Global Production and Trade3
FT 3063Fashion Promotion3
FT 3103Merchandise Planning and Control3
FT 3113Advanced Techniques of Pattern Design3
FT 3303Menswear Design and Production3
FT 3403Draping and Couture Techniques3
FT 4033Fashion Portfolio Development3
FT 4213Collection Design and Development3
FT 4303Computers in Fashion Design3
FT 4403Contemporary Tailored Design3
FT 4603Fashion Event Planning and Production3
FT 4966Internship in Fashion Design6
Total SCHs66

Business Courses Required

Within the business courses required, 39 of the 45 required hours must be upper-level semester credit hours.

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3013Business Law and Ethics3
FIN 3053Business Finance3
MGT 3003Principles of Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4333Business Policy3
MKT 3113Principles of Marketing3
MKT 4063Retailing3
MKT 4093Principles of Selling3
MKT 4113Marketing Research3
MKT 4213Consumer Behavior3
MKT 4393Marketing Analytics3
MKT 4553Advanced Marketing3
Total SCHs45

Departmental Requirements

ART 1303Drawing Foundations3
ART 2223Digital Art Foundations3
ART 2303Figure Drawing3
CSCI 1203Computing Skills for a Digital World3
The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements.
Principles of Microeconomics (if not completed through general core requirements; the degree requires the completion of 3 hours of Economics from among ECO 1013 and ECO 1023; hours taken substitute for BUS 4093 in major requirements)
Principles of Macroeconomics
Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 hours of Math from among MATH 1703 and MATH 2203; hours taken substitute for BUS 4093 in major requirements)
Business Analysis I
Total SCHs12

Recommended Plan of Study

First Year
FallTCCNSCHs
FT 1013 (This course MUST be taken in the first fall semester of enrollment, and completed with a grade of "C" or higher during the first enrollment.)Principles and Techniques of Design Construction 3
FT 1083Fashion Aesthetics, Products, and Industries 3
ART 1303 (This course MUST be taken in the first fall semester of enrollment.)Drawing Foundations ARTS 13163
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
Wellness/Mathematics CAO Core (Fashion Program-suggested course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses.)2
 SCHs 18
SpringTCCN
FT 1073Textiles 3
FT 2013 (This course MUST be taken in the first academic year of enrollment, and completed with a grade of "C" or higher during the first enrollment.)Fundamentals of Fashion Sketching 3
FT 2113 (This course MUST be taken in the first spring semester of enrollment, and completed with a grade of "C" or higher during the first enrollment.)Techniques of Pattern Design 3
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Mathematics Core (Fashion Program-suggested course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for business courses.)3
 SCHs 18
SummerTCCN
POLS 2013U.S. National Government GOVT 23053
POLS 2023Texas Government GOVT 23063
 SCHs 6
Second Year
FallTCCN
FT 2033Principles of Fashion Marketing 3
FT 2403Mass Production Techniques 3
ACCT 2043Fundamentals of Accounting I ACCT 23013
ART 2303Figure Drawing ARTS 23233
CSCI 1203Computing Skills for a Digital World COSC 13013
Life/Physical Science Core3
 SCHs 18
SpringTCCN
FT 3403Draping and Couture Techniques 3
ACCT 2053Fundamentals of Accounting II ACCT 23023
MGT 3003Principles of Management 3
BUS 3013Business Law and Ethics 3
MKT 3113Principles of Marketing 3
ART 2223Digital Art Foundations ARTS 23483
 SCHs 18
SummerTCCN
Language, Philosophy, and Cuture Core3
Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a prerequisite requirement for a fashion course.)3
 SCHs 6
Third Year
FallTCCN
FT 3043Global Production and Trade 3
FT 3103Merchandise Planning and Control 3
FT 3303Menswear Design and Production 3
FT 4303Computers in Fashion Design 3
MGT 3533Management Information Systems 3
Life/Physical Science Core3
 SCHs 18
SpringTCCN
FT 3023Career Development Strategies 3
FT 3063Fashion Promotion 3
FT 3113Advanced Techniques of Pattern Design 3
FT 4603Fashion Event Planning and Production 3
MKT 4213Consumer Behavior 3
MKT 4393Marketing Analytics 3
 SCHs 18
SummerTCCN
Creative Arts Core3
Multicultural Women's Studies CAO Core3
 SCHs 6
Fourth Year
FallTCCN
FT 3013
or 3173
History of Costume
or Global Fashion Study
3
FT 4033Fashion Portfolio Development 3
FT 4403Contemporary Tailored Design 3
FIN 3053Business Finance 3
MGT 3313Business Analytics 3
MKT 4113Marketing Research 3
 SCHs 18
SpringTCCN
FT 4213Collection Design and Development 3
MKT 4063Retailing 3
MKT 4093Principles of Selling 3
MGT 4333 (taken in final semester ONLY)Business Policy 3
MKT 4553Advanced Marketing 3
 SCHs 15
SummerTCCN
FT 4966Internship in Fashion Design 6
 SCHs 6
 Total SCHs:  165