Bachelor of Science in Fashion Merchandising and B.B.A. in Management

Website: https://twu.edu/fashion/degree-programs/bs-in-fashion-merchandising-and-bba-in-management/

The B.S. in Fashion Merchandising and B.B.A. in Management (2021 - 2022) dual degree program provides graduates with a wealth of knowledge and skills that are desirable for a career in retail management at a store, district, regional, or corporate level.  The Degree Requirements and Plan of Study outlined in this catalog for this dual degree program are specific only to those students that enter the program in Fall 2021, Spring 2022, or Summer 2022.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

B. S. in Fashion Merchandising

  1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to make purchasing and promotional decisions.
  2. Utilize the knowledge and values necessary to make sound decisions about sourcing and purchasing fashion products from both domestic and offshore sources considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
  3. Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
  4. Analyze costing, inventory, and sales data needed for the effective planning, pricing, allocation, and markdown of products at the retail level.
  5. Develop and execute fashion promotion activities including press releases, advertising campaigns, special events, store displays, social media communications, and branding.
  6. Articulate the knowledge and use of conceptual and critical thinking, quantitative and qualitative, and profit-based research processes and practices utilized in the fashion industry.
  7. Evaluate the quality, serviceability, regulatory compliance standards, salability, trend-centered, and profitability characteristics of products considered for wholesale purchase and resale at the retail level.

B.B.A. in Management

Core Skills

  1. Analytical Competence: B.B.A. Management Specific Application- Ability to collect and analyze information, problem-solve, and make decisions. General Employment Application- Knowledge of using spreadsheets, tables, and decision tools to understand and evaluate data (i.e. financial, survey, secondary, observational).
  2. Teamwork: B.B.A. Management Specific Application- Working well with teams to complete project work. General Employment Application- With the increased use of matrix organizational structures in today’s workplace, efficient and effective teamwork is essential to career success.  Vital components of successful teamwork include learning and applying methods for group creation, role formation, successful team communication, and the ability to produce results.
  3. Ethical Reasoning: B.B.A. Management Specific Application- Ability to analyze and evaluate ethical situations in the workplace. General Employment Application- Ethical failures have hurt companies and destroyed millions of dollars in shareholder value. For this reason, firms seek individuals who understand and act in ethical ways.
  4. Diversity: B.B.A. Management Specific Application- Understanding the importance and positive performance implications of a diverse workplace while understanding how to best manage in a diverse environment. General Employment Application- Today’s workplace is growing more diverse and firms seek job candidates who can operate in this diverse environment.

Discipline Skills

  1. Strategic planning: B.B.A. Management Specific Application- WOT analysis, CPM, environmental scanning. General Employment Application- Ability to effectively analyze and evaluate the internal and external environment that the firm operates in.
  2. Data analysis and presentation: B.B.A. Management Specific Application- Create and format data as tables and graphs; perform basic arithmetic functions; understanding of Excel including pivot tables and analysis functions. General Employment Application- Analyze organization and client data Prepare reports, charts, and other common business uses of Microsoft Excel.
  3. Employee motivation: B.B.A. Management Specific Application- Excellent grasp of theories of motivation.General Employment Application- Influence other employees to perform well at work.
  4. Budget analysis: B.B.A. Management Specific Application- Understanding financial data. General Employment Application- Ability to read financial statements, spreadsheets, tables, and other decision tools used in the workplace.
  5. Business communication skills: B.B.A. Management Specific Application-Effectively communicate through a variety of mediums and modes. General Employment Application- Effectively communicate information, both written and verbal, to reach the desired needs of the firm.

Admissions

All applicants must meet the general undergraduate admission requirements.

All admitted students are eligible for admission to the Fashion Merchandising program.

Degree Requirements

Total Semester Credit Hours (SCH): 150   

Major: 99 SCG

Progrm Code: FASHMERCH.BS/MANAGEMENT.BBA  CIP Code: 52.1902.02/52.0201.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Mathematics3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Fashion Merchandising Courses Required

Within the fashion merchandising courses required, 30 of the 45 required hours must be upper-level semester credit hours.

FT 1073Textiles3
FT 1083Fashion Aesthetics, Products, and Industries3
FT 2033Principles of Fashion Marketing3
FT 2703Production Techniques3
FT 3023Career Development Strategies3
FT 3043Global Production and Trade3
FT 3063Fashion Promotion3
FT 3103Merchandise Planning and Control3
FT 4083Global Perspectives of Dress and Adornment3
FT 4103Advanced Merchandise Planning and Control3
FT 4113Retail Buying3
FT 4123Retail Product Management and Information Analysis3
FT 4603Fashion Event Planning and Production3
FT 4976Internship in Fashion Merchandising6
Total SCHs45

Business Courses Required

Within the business courses required, 48 of the 54 required hours must be upper-level semester credit hours.

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3013Business Law and Ethics3
BUS 3513Professional Presentation Strategies3
FIN 3053Business Finance3
FIN 4243Financial Management3
MGT 3003Principles of Management3
MGT 3273Human Resource Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4223Human Behavior in Business Administration3
MGT 4333Business Policy3
MGT 4343Business Leadership Strategies3
MGT 4523Diversity in Organizations3
MGT 4563Operations Management3
MKT 3113Principles of Marketing3
MKT 4063Retailing3
MKT 4213Consumer Behavior3
Total SCHs54

Departmental Requirements

FT 3173Global Fashion Study3
or Elective course
CSCI 1203Computing Skills for a Digital World3
ECO 1013Principles of Microeconomics3
or ECO 1023 Principles of Macroeconomics
The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements
Principles of Macroeconomics (if not completed through general core requirements; the degree requires the completion of 6 SCH of Economics from among ECO 1013 and ECO 1023; hours taken substitute for Elective course)
Principles of Microeconomics
Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 SCH of Math from among MATH 1703 and MATH 2203; hours taken substitute for Elective course.)
Business Analysis I
Total SCHs9

Recommended Plan of Study

First Year
FallTCCNSCHs
FT 1083Fashion Aesthetics, Products, and Industries 3
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
Creative Arts Core3
Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a prerequisite requirement for a fashion course.)3
Wellness/Mathematics CAO Core (Fashion Program-suggested core course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses in the minor.)2
 SCHs 18
SpringTCCN
FT 1073Textiles 3
CSCI 1203Computing Skills for a Digital World COSC 13013
ECO 1013 (or)Principles of Microeconomics ECON 23023
Principles of Macroeconomics ECON 2301 
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Mathematics Core (Fashion Program-suggested core course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for business courses in the minor.)3
 SCHs 18
Second Year
FallTCCN
FT 2033Principles of Fashion Marketing 3
ACCT 2043Fundamentals of Accounting I ACCT 23013
POLS 2013U.S. National Government GOVT 23053
Language, Philosophy, and Culture Core3
Life/Physical Science Core3
Multicultural Women's Studies CAO Core3
 SCHs 18
SpringTCCN
FT 2703Production Techniques 3
ACCT 2053Fundamentals of Accounting II ACCT 23023
MGT 3003Principles of Management 3
MKT 3113Principles of Marketing 3
POLS 2023Texas Government GOVT 23063
Life/Physical Science Core3
 SCHs 18
Third Year
FallTCCN
FT 3043Global Production and Trade 3
FT 3103Merchandise Planning and Control 3
BUS 3013Business Law and Ethics 3
BUS 3513Professional Presentation Strategies 3
MGT 3533Management Information Systems 3
MKT 4213Consumer Behavior 3
 SCHs 18
SpringTCCN
FT 3023Career Development Strategies 3
FT 3063Fashion Promotion 3
FT 4603Fashion Event Planning and Production 3
MGT 3273Human Resource Management 3
MGT 4223Human Behavior in Business Administration 3
MGT 4343Business Leadership Strategies 3
 SCHs 18
SummerTCCN
FT 4976Internship in Fashion Merchandising 6
 SCHs 6
Fourth Year
FallTCCN
FT 3173Global Fashion Study 3
or Elective course
 
FT 4083Global Perspectives of Dress and Adornment 3
FT 4113Retail Buying 3
FIN 3053Business Finance 3
MGT 3313Business Analytics 3
MGT 4523Diversity in Organizations 3
 SCHs 18
SpringTCCN
FT 4103Advanced Merchandise Planning and Control 3
FT 4123Retail Product Management and Information Analysis 3
MKT 4063Retailing 3
FIN 4243Financial Management 3
MGT 4333 (taken in final semester ONLY)Business Policy 3
MGT 4563Operations Management 3
 SCHs 18
 Total SCHs:  150