Bachelor of Business Administration in Marketing

Total Semester Credit Hours (sch): 120   
Major: 63 sch        

MARKETING.BBA           CIP Code: 52.1401.00

Degree Requirements

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
GOV 2013U.S. National Government3
GOV 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Courses Required for Major

BUS 2043Fundamentals of Accounting I3
BUS 2053Fundamentals of Accounting II3
BUS 3003Principles of Management3
BUS 3013Business Law and Ethics3
BUS 3053Business Finance3
BUS 3113Principles of Marketing3
BUS 3163Business Communications3
BUS 3313Business Analytics3
BUS 3533Management Information Systems3
BUS 4333Business Policy (taken in final semester)3
BUS 4563Operations Management3
BUS 4093Principles of Selling3
BUS 4113Marketing Research3
BUS 4133Promotion Strategy3
BUS 4213Consumer Behavior3
BUS 4353International Marketing (GP)3
BUS 4393Marketing Analytics3
BUS 4553Advanced Marketing (taken in final semester)3
Advanced Business Electives9
Total SCHs63

Advanced Business Electives are Business &/or Economics courses at the 3000 or 4000 level.  (GP) courses satisfy Global Perspectives graduation requirement.

Other Requirements


Program Requirements*

ECO 1013Principles of Microeconomics3
ECO 1023Principles of Macroeconomics3
MATH 1703Elementary Statistics I3
MATH 2203Business Analysis I3
Total SCHs12

 *Some program requirements may also satisfy core requirements. 

First Year
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
MATH 1703Elementary Statistics I MATH 13423
ECO 1013Principles of Microeconomics ECON 23023
Life & Physical Science Core3
 SCHs 16
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Wellness CAO Core2
Life & Physical Science Core3
ECO 1023Principles of Macroeconomics ECON 23013
 SCHs 14
Second Year
GOV 2013U.S. National Government GOVT 23053
Language/Philosophy/Culture Core3
Multicultural Women's Studies CAO Core3
MATH 2203Business Analysis I MATH 13243
BUS 2043Fundamentals of Accounting I ACCT 23013
 SCHs 15
GOV 2023Texas Government GOVT 23063
Creative Arts Core3
BUS 2053Fundamentals of Accounting II ACCT 23023
Non-Business Electives6
 SCHs 15
Third Year
BUS 3003Principles of Management 3
BUS 3053Business Finance 3
BUS 3113Principles of Marketing 3
BUS 3163Business Communications 3
BUS 3313Business Analytics 3
 SCHs 15
BUS 3013Business Law and Ethics 3
BUS 3533Management Information Systems 3
BUS 4093Principles of Selling 3
BUS 4353 (GP)International Marketing 3
BUS 4393Marketing Analytics 3
 SCHs 15
Fourth Year
BUS 4113Marketing Research 3
BUS 4133Promotion Strategy 3
BUS 4213Consumer Behavior 3
BUS 4563Operations Management 3
Advanced BUS/ECO Elective3
 SCHs 15
BUS 4333Business Policy 3
BUS 4553Advanced Marketing 3
Advanced BUS/ECO Elective3
Advanced BUS/ECO Elective3
Non-Business Elective3
 SCHs 15
 Total SCHs:  120

Advanced Business Electives are Business &/or Economics courses at the 3000 or 4000 level.  (GP) courses satisfy global perspectives graduation requirement.