B.B.A. in Business Administration (Entrepreneurship)

Website: https://twu.edu/business/undergraduate-programs-college-of-business/bba-in-business-administration-with-entrepreneurship-emphasis/

If you think you have what it takes to start and run your own business, then our Bachelor of Business Administration with an Entrepreneurship emphasis is for you!  Our program prepares you to navigate the waters of business ownership and gives you the skills you need to develop your ideas for a business. You will learn to plan and execute your ideas, sell your product or service, analyze and keep appropriate records, and hire and manage employees. In this program your coursework is targeted to help you reach your career goals with classes focused on:

  • Accounting
  • Communications
  • Law
  • Management
  • Small Business Management
  • Entrepreneurship
  • Marketing
  • Human Resources

In addition to our B.B.A. with an emphasis in Entrepreneurship, TWU has other organizations focused on innovation and entrepreneurship that you can become a part of while you pursue your degree.  If you have the innovative skills to be an entrepreneur, you will also have the right skills to take advantage of other career opportunities in the industry, such as sales and marketing positions, business analysis, management positions, and many others.  With these skills, the sky is the limit!

Classes are located on our Denton campus in face-to-face and online formats.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

Core Skills

  1. Analytical Competence: B.B.A. Entrepreneurship Specific Application- Think analytically; Use analytical tools to make decisions. General Employment Application- Effectiveness in problem-solving; Efficient use of common analytical tools for marketing analysis.
  2. Diversity: B.B.A. Entrepreneurship Specific Application- Work well within a diverse organization; Adapt strategies based on individual or group differences. General Employment Application- Working in diverse teams; Learning about diversity and differences and how that affects marketing strategy.
  3. Ethical Reasoning: B.B.A. Entrepreneurship Specific Application- Apply ethical reasoning; Sustainability impacts on people, planet, and profits. General Employment Application- Being able to make decisions that are ethical and socially responsible.
  4. Teamwork: B.B.A. Entrepreneurship Specific Application- Ability to be an effective worker in team situations. General Employment Application- Project management teams; Strategy development teams.

Discipline-Based Skills

  1. Strategic planning: B.B.A. Entrepreneurship Specific Application- SWOT analysis; CPM; environmental scanning. General Employment Application- Ability to effectively analyze and evaluate the internal and external environment that the firm operates in.
  2. Excel Skills: B.B.A. Entrepreneurship Specific Application- Create and format data as tables and graphs; perform basic arithmetic functions. General Employment Application- Analyze organization and client data. Prepare reports, charts, and other common business uses of Microsoft Excel.
  3. Employee motivation: B.B.A. Entrepreneurship Specific Application- Excellent grasp of theories of motivation. General Employment Application- Influence other employees to perform well at work.
  4. Budget analysis: B.B.A. Entrepreneurship Specific Application- Understanding financial data. General Employment Application- Ability to read financial statements, spreadsheets, tables, and other decision tools used in the workplace.
  5. Business communication skills: B.B.A. Entrepreneurship Specific Application- Effectively communicate through a variety of mediums and modes. General Employment Application- Effectively communicate information, both written and verbal, to reach the desired needs of the firm.


All applicants must meet the general undergraduate admission requirements.

Degree Requirements

Total Semester Credit Hours (SCH): 120   

Major: 63 SCH

Program Code: BUSADM.BBA.ENTR;   CIP Code: 52.0201.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Courses Required for Major

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3013Business Law and Ethics3
BUS 3163Business Communications3
FIN 3053Business Finance3
MGT 3003Principles of Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4333Business Policy (taken in final semester)3
MGT 4563Operations Management3
MKT 3113Principles of Marketing3
ACCT 3103Cost Accounting3
BUS 3183Introduction to International Business3
MGT 3243Entrepreneurship3
MGT 3273Human Resource Management3
MGT 4443Small Business Management3
MKT 4093Principles of Selling3
MKT 4213Consumer Behavior3
Advanced Business Electives9
Total SCHs63

Advanced Business Electives are any College of Business courses at the 3000 or 4000 level, not otherwise required. 

Departmental Requirements

ECO 1013Principles of Microeconomics (may be applied from core)3
ECO 1023Principles of Macroeconomics (may be applied from core)3
FIN 2153Foundations of Money Management (may be applied from core)3
MATH 1703Elementary Statistics I (may be applied from core)3
MATH 2203Business Analysis I (may be applied from core)3
Total SCHs15

Recommended Plan of Study

First Year
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: First-Year Seminar EDUC 1100, EDUC 1200, EDUC 13001
MATH 1703Elementary Statistics I MATH 13423
ECO 1013Principles of Microeconomics ECON 23023
Life & Physical Science Core3
 SCHs 16
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Life & Physical Science Core3
Wellness CAO Core2
ECO 1023Principles of Macroeconomics ECON 23013
 SCHs 14
Second Year
POLS 2013U.S. National Government GOVT 23053
MATH 2203Business Analysis I MATH 13243
Language, Philosophy, & Culture Core3
Multicultural Women's Studies CAO Core3
ACCT 2043Fundamentals of Accounting I ACCT 23013
 SCHs 15
POLS 2023Texas Government GOVT 23063
Creative Arts Core3
ACCT 2053Fundamentals of Accounting II ACCT 23023
FIN 2153Foundations of Money Management BUSI 13073
Non-Business Elective3
 SCHs 15
Third Year
ACCT 3103Cost Accounting 3
BUS 3163Business Communications 3
MGT 3003Principles of Management 3
MGT 3313Business Analytics 3
MKT 3113Principles of Marketing 3
 SCHs 15
BUS 3013Business Law and Ethics 3
BUS 3183Introduction to International Business 3
FIN 3053Business Finance 3
MGT 3243Entrepreneurship 3
MGT 3273Human Resource Management 3
 SCHs 15
Fourth Year
MGT 3533Management Information Systems 3
MGT 4443Small Business Management 3
MGT 4563Operations Management 3
MKT 4093Principles of Selling 3
MKT 4213Consumer Behavior 3
 SCHs 15
MGT 4333Business Policy 3
Advanced Business Elective3
Advanced Business Elective3
Advanced Business Elective3
Non-Business Elective3
 SCHs 15
 Total SCHs:  120

Advanced Business Electives are any College of Business courses at the 3000 or 4000 level, not otherwise required.