Bachelor of Science in Fashion Merchandising and BBA in General Business (Entrepreneurship Emphasis)


The B.S. in Fashion Merchandising and B.B.A. in General Business, Entrepreneurship emphasis (2022 - 2023) dual degree program provides graduates with the wealth of knowledge and skills needed for entrepreneurial success in the fashion industry, particularly in owning and operating a small retail or wholesale business.  The Degree Requirements and Plan of Study outlined in this catalog for this dual degree program are specific only to those students that enter the program in Fall 2022, Spring 2023, or Summer 2023.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

B.S. in Fashion Merchandising

  1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to make purchasing and promotional decisions.
  2. Utilize the knowledge and values necessary to make sound decisions about sourcing and purchasing fashion products from both domestic and offshore sources considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
  3. Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
  4. Analyze costing, inventory, and sales data needed for the effective planning, pricing, allocation, and markdown of products at the retail level.
  5. Develop and execute fashion promotion activities including press releases, advertising campaigns, special events, store displays, social media communications, and branding.
  6. Articulate the knowledge and use of conceptual and critical thinking, quantitative and qualitative, and profit-based research processes and practices utilized in the fashion industry.
  7. Evaluate the quality, serviceability, regulatory compliance standards, salability, trend-centered, and profitability characteristics of products considered for wholesale purchase and resale at the retail level.

B.B.A. in General Business (Entrepreneurship)

General Discipline-Based Skills

  1. Strategic planning: B.B.A. General Specific Application- SWOT analysis; CPM; environmental scanning.General Employment Application- Ability to effectively analyze and evaluate the internal and external environment that the firm operates in.
  2. Excel Skills: B.B.A. General Specific Application- Create and format data as tables and graphs; perform basic arithmetic functions. General Employment Application- Analyze organization and client data Prepare reports, charts, and other common business uses of Microsoft Excel.
  3. Employee motivation: B.B.A. General Specific Application- Excellent grasp of theories of motivation. General Employment Application- Influence other employees to perform well at work.
  4. Budget analysis: B.B.A. General Specific Application- Understanding financial data. General Employment Application- Ability to read financial statements, spreadsheets, tables, and other decision tools used in the workplace.
  5. Business communication skills: B.B.A. General Specific Application- Effectively communicate through a variety of mediums and modes. General Employment Application- Effectively communicate information, both written and verbal, to reach the desired needs of the firm.


All applicants must meet the general undergraduate admission requirements.

All admitted students are eligible for admission to the Fashion Merchandising program.

Degree Requirements

Total Semester Credit Hours (SCH): 150   

Major: 102 SCH

Program Code: FASHMERCH.BS/BUSGEN.BBA  CIP Code: 52.1902.00/52.0201.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Fashion Merchandising Courses Required

Within the fashion merchandising courses required, 30 of the 45 required hours must be upper-level semester credit hours.

FT 1073Textiles3
FT 1083Fashion Aesthetics, Products, and Industries3
FT 2033Principles of Fashion Marketing3
FT 2703Production Techniques3
FT 3023Career Development Strategies3
FT 3043Global Production and Trade3
FT 3063Fashion Promotion3
FT 3103Merchandise Planning and Control3
FT 4083Global Perspectives of Dress and Adornment3
or FT 3173 Global Fashion Study
FT 4103Advanced Merchandise Planning and Control3
FT 4113Retail Buying3
FT 4123Retail Product Management and Information Analysis3
FT 4603Fashion Event Planning and Production3
FT 4976Internship in Fashion Merchandising6
Total SCHs45

Business Courses Required

Within the business courses required, 51 of the 57 required hours must be upper-level semester credit hours.

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
ACCT 3103Cost Accounting3
BUS 3013Business Law and Ethics3
BUS 3183Introduction to International Business3
BUS 3513Professional Presentation Strategies3
FIN 3053Business Finance3
MGT 3003Principles of Management3
MGT 3243Entrepreneurship3
MGT 3273Human Resource Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4333Business Policy3
MGT 4443Small Business Management3
MGT 4563Operations Management3
MKT 3113Principles of Marketing3
MKT 4063Retailing3
MKT 4093Principles of Selling3
MKT 4213Consumer Behavior3
Total SCHs57

Departmental Requirements

CSCI 1203Computing Skills for a Digital World3
ECO 1013Principles of Microeconomics3
or ECO 1023 Principles of Macroeconomics
The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements
Principles of Macroeconomics (if not completed through general core requirements; the degree requires the completion of 6 SCH of Economics from among ECO 1013 and ECO 1023; hours taken substitute for BUS 3513 in major requirements)
Principles of Microeconomics
Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 SCH of Math from among MATH 1703 and MATH 2203; hours taken substitute for BUS 3513 in major requirements)
Business Analysis I
Total SCHs6

Recommended Plan of Study

First Year
FT 1083Fashion Aesthetics, Products, and Industries 3
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
Creative Arts Core3
Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a prerequisite requirement for a fashion course.)3
Wellness/Mathematics Core (Fashion Program-suggested core course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses.)2
 SCHs 18
FT 1073Textiles 3
CSCI 1203Computing Skills for a Digital World COSC 13013
ECO 1013Principles of Microeconomics (or) ECON 23023
Principles of Macroeconomics ECON 2301 
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Mathematics Core (Fashion Program-suggested core course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for business courses.)3
 SCHs 18
Second Year
FT 2033Principles of Fashion Marketing 3
ACCT 2043Fundamentals of Accounting I ACCT 23013
POLS 2013U.S. National Government GOVT 23053
Language, Philosophy, and Culture Core3
Life/Physical Science Core3
Multicultural Women's Studies CAO Core3
 SCHs 18
FT 2703Production Techniques 3
ACCT 2053Fundamentals of Accounting II ACCT 23023
MGT 3003Principles of Management 3
MKT 3113Principles of Marketing 3
POLS 2023Texas Government GOVT 23063
Life/Physical Science Core3
 SCHs 18
Third Year
FT 3043Global Production and Trade 3
FT 3103Merchandise Planning and Control 3
BUS 3013Business Law and Ethics 3
ACCT 3103Cost Accounting 3
MGT 3533Management Information Systems 3
MGT 4443Small Business Management 3
 SCHs 18
FT 3023Career Development Strategies 3
FT 3063Fashion Promotion 3
FT 4603Fashion Event Planning and Production 3
BUS 3183Introduction to International Business 3
MGT 3273Human Resource Management 3
MKT 4093Principles of Selling 3
 SCHs 18
FT 4976Internship in Fashion Merchandising 6
 SCHs 6
Fourth Year
FT 4083Global Perspectives of Dress and Adornment 3
or FT 3173 Global Fashion Study
FT 4113Retail Buying 3
FIN 3053Business Finance 3
MGT 3243Entrepreneurship 3
MGT 3313Business Analytics 3
BUS 3513Professional Presentation Strategies 3
 SCHs 18
FT 4103Advanced Merchandise Planning and Control 3
FT 4123Retail Product Management and Information Analysis 3
MKT 4063Retailing 3
MKT 4213Consumer Behavior 3
MGT 4563Operations Management 3
MGT 4333Business Policy (taken in final semester ONLY) 3
 SCHs 18
 Total SCHs:  150