Bachelor of Arts in Fashion Design and Bachelor of Business Administration in Marketing
Website: https://twu.edu/fashion/degree-programs/ba-in-fashion-design-and-bba-in-marketing/
The B.A. in Fashion Design and B.B.A. in Marketing (2022 - 2023) dual degree program prepares graduates to work in the design and production components of the fashion industry while applying the broad range of consumer and marketing knowledge that is desirable for leadership and management positions within corporate design and production environments. The Degree Requirements and Plan of Study outlined in this catalog for this dual degree program are specific only to those students that enter the program in Fall 2022, Spring 2023, or Summer 2023.
Marketable Skills
Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."
B.A. in Fashion Design
- Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to complete a market analysis and make product design decisions.
- Utilize the knowledge and values necessary to make sound decisions about the sourcing and production of fashion products, both domestically and globally, considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
- Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
- Design and produce aesthetically pleasing apparel products and integrated fashion apparel collections utilizing basic and complex techniques for construction and fit while demonstrating knowledge of appropriate fabric selection, design principles, the design process, flat pattern making or draping, and line development for specific market segments and target customers.
- Develop and write product specification sheets that include accurate costing and production details for finished products.
- Create digital, integrated fashion apparel collections through the use of technical design and line drawings, color stories, line sheets, color and print developments, fashion illustrations and renderings, and computer-based technology.
- Utilize professional communication and presentation skills to sell designs and products using creative and independent problem solving and conceptual understanding.
B.B.A. in Marketing
Core Skills
- Analytical Competence: B.B.A. MarketingSpecific Application- Think analytically; Use analytical tools to make decisions.General Employment Application- Effectiveness in problem-solving; Efficient use of common analytical tools for marketing analysis.
- Diversity: B.B.A. Marketing Specific Application- Work well within a diverse organization; Adapt strategies based on individual or group differences. General Employment Application- Working in diverse teams; Learning about diversity and differences and how that affects marketing strategy.
- Ethical Reasoning: B.B.A. MarketingSpecific Application- Apply ethical reasoning; Sustainability impacts on people, planet, and profits. General Employment Application- Being able to make decisions that are ethical and socially responsible.
- Teamwork: B.B.A. MarketingSpecific Application- Ability to be an effective worker in team situations. General Employment Application- Project management teams; Strategy development teams.
Discipline Skills
- Consumer Behavior Analysis: B.B.A. Marketing Specific Application- Consumer buying process, Influences on consumer buying and behaviors. General Employment Application- Understanding how a business’s customers make decisions and use the product; Understanding what can appeal to customers and what can influence or motivate them.
- Product/Branding Strategy: B.B.A. Marketing Specific Application- Understanding product mixes and life cycles; Understanding branding and positioning; Devising branding and positioning strategy. General Employment Application- Effectively managing a company’s product mix; Developing effective brands; Identifying and communicating a brand’s position (i.e., image)
- Promotion Skills: B.B.A. Marketing Specific Application-Promotion mix tools; Promotion strategies and appeals.General Employment Application- Devise an optimal mix of promotion tools to accomplish objectives; Design effective messages and appeals for the targeted audience.
- Distribution/ Retailing Strategy: B.B.A. Marketing Specific Application- Supply and distribution channels; Logistics of moving products; Channel and retail strategies. General Employment Application- Establish effective channels of distribution to meet customer needs; Get products to customers in efficient and effective ways.
- Pricing Applications: B.B.A. Marketing Specific Application- Pricing strategies; Pricing math. General Employment Application-Setting effective prices and policies; Understanding basic dynamics of costs and profitability in relation to prices.
- Written Communication: B.B.A. Marketing Specific Application- Writing marketing plans and reports; Writing to report research or analytics; Writing to promote and sell.
Admissions
All applicants must meet the general undergraduate admission requirements.
- Admitted TWU students applying to the Fashion Design program will be admitted provisionally until the completion of FT 1013, FT 2013, and FT 2113 with a grade of “C” or higher during the first enrollment at TWU or any other collegiate program. The only exception to this requirement is withdrawal from FT 1013, FT 2013, or FT 2113 during the first enrollment for a serious issue that prohibits successful completion of the course. A second enrollment is allowed only if the issue had been documented by the student and submitted to the Division Head of Fashion Design and Merchandising prior to withdrawal from the course during the first enrollment. Possible approval for a second enrollment will be made by the Division Head after a face-to-face consultation with the student.
- Students transferring into TWU who previously completed any introductory sewing/apparel construction FT 1013, fashion sketching FT 2013, and/or flat pattern FT 2113 courses at another institution of higher education with grades less than “C” are not eligible for admission to the TWU Fashion Design program unless granted approval by the Division Head after a face-to-face consultation with the student prior to the first semester at TWU.
- Students will be granted full admission to the Fashion Design program once all provisional requirements are met.
- Students not given full admission to the Fashion Design program will be required to complete a change of major.
Degree Requirements
Total Semester Credit Hours (SCH): 165
Major: 111 SCH
Program Code: FASHDESGN.BA/MARKETING.BBA; CIP Code: 50.0407.00/52.1401.00
Texas Core Curriculum
| Code | Title | SCHs |
|---|---|---|
| ENG 1013 | Composition I | 3 |
| ENG 1023 | Composition II | 3 |
| Mathematics | 3 | |
| Life & Physical Sciences | 6 | |
| Language, Philosophy, & Culture | 3 | |
| Creative Arts | 3 | |
| HIST 1013 | History of the United States, 1492-1865 | 3 |
| HIST 1023 | History of the United States, 1865 to the Present | 3 |
| POLS 2013 | U.S. National Government | 3 |
| POLS 2023 | Texas Government | 3 |
| Social & Behavioral Sciences | 3 | |
| CAO: Women's Studies | 3 | |
| CAO: First Year Seminar, Wellness or Mathematics | 3 | |
| Total SCHs | 42 | |
Fashion Design Courses Required
Within the fashion design courses required, 39 of the 66 required hours must be upper-level semester credit hours.
| Code | Title | SCHs |
|---|---|---|
| FT 1013 | Principles and Techniques of Design Construction | 3 |
| FT 1073 | Textiles | 3 |
| FT 1083 | Fashion Aesthetics, Products, and Industries | 3 |
| FT 2013 | Fundamentals of Fashion Sketching | 3 |
| FT 2033 | Principles of Fashion Marketing | 3 |
| FT 2113 | Techniques of Pattern Design | 3 |
| FT 2403 | Mass Production Techniques | 3 |
| FT 3013 | History of Costume | 3 |
| or FT 3173 | Global Fashion Study | |
| FT 3023 | Career Development Strategies | 3 |
| FT 3043 | Global Production and Trade | 3 |
| FT 3063 | Fashion Promotion | 3 |
| FT 3103 | Merchandise Planning and Control | 3 |
| FT 3113 | Advanced Techniques of Pattern Design | 3 |
| FT 3303 | Menswear Design and Production | 3 |
| FT 3403 | Draping and Couture Techniques | 3 |
| FT 4033 | Fashion Portfolio Development | 3 |
| FT 4213 | Collection Design and Development | 3 |
| FT 4303 | Computers in Fashion Design | 3 |
| FT 4403 | Contemporary Tailored Design | 3 |
| FT 4603 | Fashion Event Planning and Production | 3 |
| FT 4966 | Internship in Fashion Design | 6 |
| Total SCHs | 66 | |
Business Courses Required
Within the business courses required, 39 of the 45 required hours must be upper-level semester credit hours.
| Code | Title | SCHs |
|---|---|---|
| ACCT 2043 | Fundamentals of Accounting I | 3 |
| ACCT 2053 | Fundamentals of Accounting II | 3 |
| BUS 3013 | Business Law and Ethics | 3 |
| FIN 3053 | Business Finance | 3 |
| MGT 3003 | Principles of Management | 3 |
| MGT 3313 | Business Analytics | 3 |
| MGT 3533 | Management Information Systems | 3 |
| MGT 4333 | Business Policy | 3 |
| MKT 3113 | Principles of Marketing | 3 |
| MKT 4063 | Retailing | 3 |
| MKT 4093 | Principles of Selling | 3 |
| MKT 4113 | Marketing Research | 3 |
| MKT 4213 | Consumer Behavior | 3 |
| MKT 4393 | Marketing Analytics | 3 |
| MKT 4553 | Advanced Marketing | 3 |
| Total SCHs | 45 | |
Departmental Requirements
| Code | Title | SCHs |
|---|---|---|
| ART 1303 | Drawing Foundations | 3 |
| ART 2223 | Digital Art Foundations | 3 |
| ART 2303 | Figure Drawing | 3 |
| CSCI 1203 | Computing Skills for a Digital World | 3 |
| The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements. | ||
| Principles of Microeconomics (if not completed through general core requirements; the degree requires the completion of 3 hours of Economics from among ECO 1013 and ECO 1023; hours taken substitute for BUS 4093 in major requirements) | ||
or ECO 1023 | Principles of Macroeconomics | |
| Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 hours of Math from among MATH 1703 and MATH 2203; hours taken substitute for BUS 4093 in major requirements) | ||
or MATH 2203 | Business Analysis I | |
| Total SCHs | 12 | |
Recommended Plan of Study
| First Year | |||
|---|---|---|---|
| Fall | TCCN | SCHs | |
| FT 1013 | Principles and Techniques of Design Construction (This course MUST be taken in the first fall semester of enrollment, and completed with a grade of "C" or higher during the first enrollment.) | 3 | |
| FT 1083 | Fashion Aesthetics, Products, and Industries | 3 | |
| ART 1303 | Drawing Foundations (This course MUST be taken in the first fall semester of enrollment.) | ARTS 1316 | 3 |
| ENG 1013 | Composition I | ENGL 1301 | 3 |
| HIST 1013 | History of the United States, 1492-1865 | HIST 1301 | 3 |
| UNIV 1231 | Learning Frameworks: The First Year Experience | EDUC 1100, EDUC 1200, EDUC 1300 | 1 |
| Wellness/Mathematics CAO Core (Fashion Program-suggested course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses.) | 2 | ||
| SCHs | 18 | ||
| Spring | TCCN | ||
| FT 1073 | Textiles | 3 | |
| FT 2013 | Fundamentals of Fashion Sketching (This course MUST be taken in the first academic year of enrollment, and completed with a grade of "C" or higher during the first enrollment.) | 3 | |
| FT 2113 | Techniques of Pattern Design (This course MUST be taken in the first spring semester of enrollment, and completed with a grade of "C" or higher during the first enrollment.) | 3 | |
| ENG 1023 | Composition II | ENGL 1302 | 3 |
| HIST 1023 | History of the United States, 1865 to the Present | HIST 1302 | 3 |
| Mathematics Core (Fashion Program-suggested course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for business courses.) | 3 | ||
| SCHs | 18 | ||
| Summer | TCCN | ||
| POLS 2013 | U.S. National Government | GOVT 2305 | 3 |
| POLS 2023 | Texas Government | GOVT 2306 | 3 |
| SCHs | 6 | ||
| Second Year | |||
| Fall | TCCN | ||
| FT 2033 | Principles of Fashion Marketing | 3 | |
| FT 2403 | Mass Production Techniques | 3 | |
| ACCT 2043 | Fundamentals of Accounting I | ACCT 2301 | 3 |
| ART 2303 | Figure Drawing | ARTS 2323 | 3 |
| CSCI 1203 | Computing Skills for a Digital World | COSC 1301 | 3 |
| Life/Physical Science Core | 3 | ||
| SCHs | 18 | ||
| Spring | TCCN | ||
| FT 3403 | Draping and Couture Techniques | 3 | |
| ACCT 2053 | Fundamentals of Accounting II | ACCT 2302 | 3 |
| MGT 3003 | Principles of Management | 3 | |
| BUS 3013 | Business Law and Ethics | 3 | |
| MKT 3113 | Principles of Marketing | 3 | |
| ART 2223 | Digital Art Foundations | ARTS 2348 | 3 |
| SCHs | 18 | ||
| Summer | TCCN | ||
| Language, Philosophy, and Cuture Core | 3 | ||
| Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a prerequisite requirement for a fashion course.) | 3 | ||
| SCHs | 6 | ||
| Third Year | |||
| Fall | TCCN | ||
| FT 3043 | Global Production and Trade | 3 | |
| FT 3103 | Merchandise Planning and Control | 3 | |
| FT 3303 | Menswear Design and Production | 3 | |
| FT 4303 | Computers in Fashion Design | 3 | |
| MGT 3533 | Management Information Systems | 3 | |
| Life/Physical Science Core | 3 | ||
| SCHs | 18 | ||
| Spring | TCCN | ||
| FT 3023 | Career Development Strategies | 3 | |
| FT 3063 | Fashion Promotion | 3 | |
| FT 3113 | Advanced Techniques of Pattern Design | 3 | |
| FT 4603 | Fashion Event Planning and Production | 3 | |
| MKT 4213 | Consumer Behavior | 3 | |
| MKT 4393 | Marketing Analytics | 3 | |
| SCHs | 18 | ||
| Summer | TCCN | ||
| Creative Arts Core | 3 | ||
| Multicultural Women's Studies CAO Core | 3 | ||
| SCHs | 6 | ||
| Fourth Year | |||
| Fall | TCCN | ||
| FT 3013 or 3173 | History of Costume or Global Fashion Study | 3 | |
| FT 4033 | Fashion Portfolio Development | 3 | |
| FT 4403 | Contemporary Tailored Design | 3 | |
| FIN 3053 | Business Finance | 3 | |
| MGT 3313 | Business Analytics | 3 | |
| MKT 4113 | Marketing Research | 3 | |
| SCHs | 18 | ||
| Spring | TCCN | ||
| FT 4213 | Collection Design and Development | 3 | |
| MKT 4063 | Retailing | 3 | |
| MKT 4093 | Principles of Selling | 3 | |
| MGT 4333 | Business Policy (taken in final semester ONLY) | 3 | |
| MKT 4553 | Advanced Marketing | 3 | |
| SCHs | 15 | ||
| Summer | TCCN | ||
| FT 4966 | Internship in Fashion Design | 6 | |
| SCHs | 6 | ||
| Total SCHs: | 165 | ||
