Bachelor of Science in Fashion Merchandising (Planning Emphasis with Marketing Minor)

Website: https://twu.edu/fashion/degree-programs/bs-in-fashion-merchandising---planning/

The B.S. in Fashion Merchandising, Planning emphasis, Marketing minor (2022 - 2023) prepares graduates to work in retail buying and merchandise management careers, primarily in corporate environments.  The Degree Requirements and Plan of Study outlined in this catalog for this degree program are specific only to those students that enter the program in Fall 2022, Spring 2023, or Summer 2023.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

  1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to make purchasing and promotional decisions.
  2. Utilize the knowledge and values necessary to make sound decisions about sourcing and purchasing fashion products from both domestic and offshore sources considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
  3. Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
  4. Analyze costing, inventory, and sales data needed for the effective planning, pricing, allocation, and markdown of products at the retail level.
  5. Develop and execute fashion promotion activities including press releases, advertising campaigns, special events, store displays, social media communications, and branding.
  6. Articulate the knowledge and use of conceptual and critical thinking, quantitative and qualitative, profit-based research processes, and practices utilized in the fashion industry.
  7. Evaluate the quality, serviceability, regulatory compliance standards, salability, trend-centered, and profitability characteristics of products considered for wholesale purchase and resale at the retail level.

Admissions

All applicants must meet the general undergraduate admission requirements.

All admitted students are eligible for admission to the Fashion Merchandising program.

Degree Requirements

Total Semester Credit Hours (SCH): 120   

Major: 45 SCH;  Required Minor: 27 SCH

Program Code: FASHMERCH.BS  CIP Code: 52.1902.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Mathematics3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Fashion Courses Required

Within the fashion courses required, 30 of the 45 required hours must be upper-level semester credit hours.

FT 1073Textiles3
FT 1083Fashion Aesthetics, Products, and Industries3
FT 2033Principles of Fashion Marketing3
FT 2703Production Techniques3
FT 3023Career Development Strategies3
FT 3043Global Production and Trade3
FT 3063Fashion Promotion3
FT 3103Merchandise Planning and Control3
FT 4083Global Perspectives of Dress and Adornment3
FT 4103Advanced Merchandise Planning and Control3
FT 4113Retail Buying3
FT 4123Retail Product Management and Information Analysis3
FT 4603Fashion Event Planning and Production3
FT 4976Internship in Fashion Merchandising6
Total SCHs45

Business Courses Required

Within the business courses required, 21 of the 27 required hours must be upper-level semester credit hours.

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3513Professional Presentation Strategies3
FIN 3053Business Finance3
MKT 3113Principles of Marketing3
MKT 4063Retailing3
MKT 4113Marketing Research3
MKT 4213Consumer Behavior3
MKT 4393Marketing Analytics3
Total SCHs27

Departmental Requirements

CSCI 1203Computing Skills for a Digital World3
FT 3173Global Fashion Study3
or Elective course
The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements
ECO 1013
Principles of Microeconomics (if not completed through general core requirements; the degree requires the completion of 3 SCH of Economics from among ECO 1013 and ECO 1023; hours taken substitute for Elective course)
or ECO 1023
 Principles of Macroeconomics
MATH 1703
Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 SCH of Math from among MATH 1703 and MATH 2203; hours taken substitute for Elective course)
or MATH 2203
 Business Analysis I
Total SCHs6

Recommended Plan

First Year
FallTCCNSCHs
FT 1083Fashion Aesthetics, Products, and Industries 3
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
Creative Arts Core3
Wellness/Mathematics CAO Core (Fashion Program-suggested core course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses in the minor.)2
 SCHs 15
SpringTCCN
FT 1073Textiles 3
CSCI 1203Computing Skills for a Digital World COSC 13013
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Mathematics Core (Fashion Program-suggested core course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for business courses in the minor.)3
 SCHs 15
Second Year
FallTCCN
FT 2033Principles of Fashion Marketing 3
ACCT 2043Fundamentals of Accounting I ACCT 23013
Life/Physical Science Core3
Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a fashion course prerequisite requirement.)3
POLS 2013U.S. National Government GOVT 23053
 SCHs 15
SpringTCCN
FT 2703Production Techniques 3
ACCT 2053Fundamentals of Accounting II ACCT 23023
POLS 2023Texas Government GOVT 23063
Language, Philosophy, and Culture Core3
Life/Physical Science Core3
 SCHs 15
Third Year
FallTCCN
FT 3043Global Production and Trade 3
FT 3103Merchandise Planning and Control 3
MKT 3113Principles of Marketing 3
BUS 3513Professional Presentation Strategies 3
Multicultural Women's Studies CAO Core3
 SCHs 15
SpringTCCN
FT 3023Career Development Strategies 3
FT 3063Fashion Promotion 3
FT 3173Global Fashion Study 3
or Elective course
 
FT 4603Fashion Event Planning and Production 3
MKT 4393Marketing Analytics 3
 SCHs 15
SummerTCCN
FT 4976Internship in Fashion Merchandising 6
 SCHs 6
Fourth Year
FallTCCN
FT 4083Global Perspectives of Dress and Adornment 3
FT 4113Retail Buying 3
FIN 3053Business Finance 3
MKT 4213Consumer Behavior 3
 SCHs 12
SpringTCCN
FT 4103Advanced Merchandise Planning and Control 3
FT 4123Retail Product Management and Information Analysis 3
MKT 4063Retailing 3
MKT 4113Marketing Research 3
 SCHs 12
 Total SCHs:  120