Bachelor of Science in Fashion Merchandising and B.B.A. in Marketing


The B.S. in Fashion Merchandising and B.B.A. in Marketing (2022 - 2023) dual degree program prepares graduates to work in corporate retail and design environments in careers that require exceptional merchandising and business marketing foundations.  The Degree Requirements and Plan of Study outlined in this catalog for this dual degree program are specific only to those students that enter the program in Fall 2022, Spring 2023, or Summer 2023.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

B. S. in Fashion Merchandising

  1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to make purchasing and promotional decisions.
  2. Utilize the knowledge and values necessary to make sound decisions about sourcing and purchasing fashion products from both domestic and offshore sources considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
  3. Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
  4. Analyze costing, inventory, and sales data needed for the effective planning, pricing, allocation, and markdown of products at the retail level.
  5. Develop and execute fashion promotion activities including press releases, advertising campaigns, special events, store displays, social media communications, and branding.
  6. Articulate the knowledge and use of conceptual and critical thinking, quantitative and qualitative, and profit-based research processes and practices utilized in the fashion industry.
  7. Evaluate the quality, serviceability, regulatory compliance standards, salability, trend-centered, and profitability characteristics of products considered for wholesale purchase and resale at the retail level.

B.B.A. in Marketing

Core Skills

  1. Analytical Competence: B.B.A. Marketing Specific Application- Think analytically; Use analytical tools to make decisions.General Employment Application- Effectiveness in problem-solving; Efficient use of common analytical tools for marketing analysis.
  2. Diversity: B.B.A. Marketing Specific Application- Work well within a diverse organization; Adapt strategies based on individual or group differences.General Employment Application- Working in diverse teams; Learning about diversity and differences and how that affects marketing strategy.
  3. Ethical Reasoning: B.B.A. Marketing Specific Application- Apply ethical reasoning; Sustainability impacts on people, planet, and profits. General Employment Application- Being able to make decisions that are ethical and socially responsible.
  4. Teamwork: B.B.A. Marketing Specific Application- Ability to be an effective worker in team situations. General Employment Application- Project management teams; Strategy development teams.

Discipline Skills

  1. Consumer Behavior Analysis: B.B.A. Marketing Specific Application- Consumer buying process, Influences on consumer buying and behaviors. General Employment Application- Understanding how a business’s customers make decisions and use the product; Understanding what can appeal to customers and what can influence or motivate them.
  2. Product/Branding Strategy: B.B.A. Marketing Specific Application- Understanding product mixes and life cycles; Understanding branding and positioning; Devising branding and positioning strategy. General Employment Application- Effectively managing a company’s product mix; Developing effective brands; Identifying and communicating a brand’s position (i.e., image)
  3. Promotion Skills: B.B.A. Marketing Specific Application-Promotion mix tools; Promotion strategies and appeals. General Employment Application- Devise an optimal mix of promotion tools to accomplish objectives; Design effective messages and appeals for the targeted audience.
  4. Distribution/ Retailing Strategy: B.B.A. Marketing Specific Application- Supply and distribution channels; Logistics of moving products; Channel and retail strategies. General Employment Application- Establish effective channels of distribution to meet customer needs; Get products to customers in efficient and effective ways.
  5. Pricing Applications: B.B.A. Marketing Specific Application- Pricing strategies; Pricing math. General Employment Application-Setting effective prices and policies; Understanding basic dynamics of costs and profitability in relation to prices.
  6. Written Communication: B.B.A. Marketing Specific Application- Writing marketing plans and reports; Writing to report research or analytics; Writing to promote and sell.


All applicants must meet the general undergraduate admission requirements.

All admitted students are eligible for admission to the Fashion Merchandising program.

Degree Requirements

Total Semester Credit Hours (SCH): 150

Major: 102 SCH

Program Code: FASHMERCH.BS/MARKETING.BBA  CIP Code: 52.1902.00/52.1401.00

Texas Core Curriculum

ENG 1013Composition I3
ENG 1023Composition II3
Life & Physical Sciences6
Language, Philosophy, & Culture3
Creative Arts3
HIST 1013History of the United States, 1492-18653
HIST 1023History of the United States, 1865 to the Present3
POLS 2013U.S. National Government3
POLS 2023Texas Government3
Social & Behavioral Sciences3
CAO: Women's Studies3
CAO: First Year Seminar, Wellness or Mathematics3
Total SCHs42

Fashion Merchandising Courses Required

Within the fashion merchandising courses required, 30 of the 45 required hours must be upper-level semester credit hours.

FT 1073Textiles3
FT 1083Fashion Aesthetics, Products, and Industries3
FT 2033Principles of Fashion Marketing3
FT 2703Production Techniques3
FT 3023Career Development Strategies3
FT 3043Global Production and Trade3
FT 3063Fashion Promotion3
FT 3103Merchandise Planning and Control3
FT 4083Global Perspectives of Dress and Adornment3
or FT 3173 Global Fashion Study
FT 4103Advanced Merchandise Planning and Control3
FT 4113Retail Buying3
FT 4123Retail Product Management and Information Analysis3
FT 4603Fashion Event Planning and Production3
FT 4976Internship in Fashion Merchandising6
Total SCHs45

Business Courses Required

Within the business courses required, 51 of the 57 required hours must be upper-level semester credit hours.

ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3013Business Law and Ethics3
BUS 3513Professional Presentation Strategies3
FIN 3053Business Finance3
MGT 3003Principles of Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4333Business Policy3
MGT 4563Operations Management3
MKT 3113Principles of Marketing3
MKT 4063Retailing3
MKT 4093Principles of Selling3
MKT 4113Marketing Research3
MKT 4213Consumer Behavior3
MKT 4353International Marketing3
MKT 4393Marketing Analytics3
MKT 4503Digital Marketing3
MKT 4553Advanced Marketing3
Total SCHs57

Departmental Requirements

CSCI 1203Computing Skills for a Digital World3
ECO 1013Principles of Microeconomics3
or ECO 1023 Principles of Macroeconomics
The Additional Program Requirements listed below apply ONLY if not completed through program-suggested general core requirements
Principles of Macroeconomics (if not completed through general core requirements; the degree requires the completion of 6 SCH of Economics from among ECO 1013 and ECO 1023; hours taken substitute for BUS 3513 in major requirements)
Principles of Microeconomics
Elementary Statistics I (if not completed through core requirements; the degree requires the completion of 6 SCH of Math from among MATH 1703 and MATH 2203; hours taken substitute for BUS 3513 in major requirements)
Business Analysis I
Total SCHs6

Recommended Plan of Study

First Year
FT 1083Fashion Aesthetics, Products, and Industries 3
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231Learning Frameworks: The First Year Experience EDUC 1100, EDUC 1200, EDUC 13001
Creative Arts Core3
Social/Behavioral Science Core (Fashion Program-suggested core course of ECO 1013 or ECO 1023 is strongly advised to fulfill a prerequisite requirement for a fashion course.)3
Wellness/Mathematics Core (Fashion Program-suggested core course of MATH 1703 is strongly advised to fulfill a prerequisite requirement for business courses)2
 SCHs 18
FT 1073Textiles 3
CSCI 1203Computing Skills for a Digital World COSC 13013
ECO 1013Principles of Microeconomics (or) ECON 23023
Principles of Macroeconomics ECON 2301 
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
Mathematics Core (Fashion Program-suggested core course of MATH 2203 is strongly advised to fulfill a prerequisite requirement for fashion courses.)3
 SCHs 18
Second Year
FT 2033Principles of Fashion Marketing 3
ACCT 2043Fundamentals of Accounting I ACCT 23013
POLS 2013U.S. National Government GOVT 23053
Language, Philosophy, and Culture Core3
Life/Physical Science Core3
Multicultural Women's Studies CAO Core3
 SCHs 18
FT 2703Production Techniques 3
FT 3103Merchandise Planning and Control 3
MGT 3003Principles of Management 3
MKT 3113Principles of Marketing 3
POLS 2023Texas Government GOVT 23063
Life/Physical Science Core3
 SCHs 18
Third Year
FT 3043Global Production and Trade 3
FT 4113Retail Buying 3
ACCT 2053Fundamentals of Accounting II ACCT 23023
BUS 3013Business Law and Ethics 3
MGT 3533Management Information Systems 3
MKT 4503Digital Marketing 3
 SCHs 18
FT 3023Career Development Strategies 3
FT 3063Fashion Promotion 3
FT 4603Fashion Event Planning and Production 3
MKT 4213Consumer Behavior 3
MKT 4353International Marketing 3
MKT 4393Marketing Analytics 3
 SCHs 18
FT 4976Internship in Fashion Merchandising 6
 SCHs 6
Fourth Year
FT 4083Global Perspectives of Dress and Adornment 3
or FT 3173 Global Study Tour
FIN 3053Business Finance 3
MGT 3313Business Analytics 3
BUS 3513Professional Presentation Strategies 3
MKT 4093Principles of Selling 3
MKT 4113Marketing Research 3
 SCHs 18
FT 4103Advanced Merchandise Planning and Control 3
FT 4123Retail Product Management and Information Analysis 3
MKT 4063Retailing 3
MGT 4333Business Policy (enroll in final semester ONLY) 3
MKT 4553Advanced Marketing 3
MGT 4563Operations Management 3
 SCHs 18
 Total SCHs:  150