Master of Science in Kinesiology (Sport Management)


TWU’s Kinesiology degree emphasizing sport management was designed for the ultimate fan who wants to work in the sports field, whether it be in marketing, business or operations. Graduates work in sport-related industries, including professional, major and minor leagues; collegiate and high school sports; recreational and wellness facilities; not-for-profit sport organizations; amateur athletic associations; sport management and marketing firms; and event operations. Career options include administration, general management, communication, facility operations, legal, marketing, player operations, retail/licensing, and ticket operations and sales.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

  1. Conduct needs assessments to determine the programmatic needs of sport and physical activity programs across amateur and professional settings.
  2. Develop and implement high-quality, equitable, and fiscally responsible sports and physical activity programming across amateur and professional settings.
  3. Develop and implement effective sports marketing and promotion strategies.
  4. Develop the professional knowledge and skills necessary to lead event operations.


All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.

This academic program may have additional admission criteria that must also be completed as outlined on the program's website.

Degree Requirements

Total Semester Credit Hours Required

36 semester credit hours (SCH).

Kinesiology Core
KINS 5023Methods of Research3
KINS 5033Applied Statistical Principles3
Sport Management Emphasis
KINS 5403Leadership Theory and Practice in Sport and the Health Sciences3
KINS 5413The Sport Industry3
KINS 5423Governance, Policy Development, and Ethics in Sport3
KINS 5443Sport for Development3
KINS 5453Financing the Sport Enterprise3
KINS 5463Legal Issues in Sport3
KINS 5473Sport Media and Marketing3
KINS 5493Sport Venue and Event Management3
KINS 5723Sport in American Society3
Electives to replace courses above can be chosen in consultation with your advisor
Culminating Experience
KINS 5113Professional Internship in Sport Management (Requires the completion of 350 hours of site work within the sports industry)3
Total SCHs36