TWU’s Kinesiology degree emphasizing sport management was designed for the ultimate fan who wants to work in the sports field, whether it be in marketing, business or operations. The M.S. in Kinesiology (Sport Management) is offered 100% online and can be completed in just four semesters. Graduates work in sport-related industries, including professional, major and minor leagues; collegiate and high school sports; recreational and wellness facilities; not-for-profit sport organizations; amateur athletic associations; sport management and marketing firms; and event operations. Career options include administration, general management, communication, facility operations, legal, marketing, player operations, retail/licensing, and ticket operations and sales.
Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."
- Accurately apply knowledge to the betterment of the field of Kinesiology.
- Assess needs in the Kinesiology field and recommend appropriate solutions.
All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.
This academic program may have additional admission criteria that must also be completed as outlined on the program's website.
Total Semester Credit Hours Required
36 semester credit hours (SCH).
|Methods of Research|
|Applied Statistical Principles|
|Sport Management Emphasis||27|
|Leadership Theory and Practice in Sport and the Health Sciences|
|The Sport Industry|
|Governance, Policy Development, and Ethics in Sport|
|Sport for Development|
|Financing the Sport Enterprise|
|Legal Issues in Sport|
|Sport Media and Marketing|
|Sport Venue and Event Management|
|Sport in American Society|
Electives to replace courses above can be chosen in consultation with your advisor
|Professional Internship in Sport Management (Requires the completion of 350 hours of site work within the sports industry)|