Master of Science in Kinesiology (Sport Management)
Website: https://twu.edu/kinesiology/graduate-programs/sport-management/
TWU’s Kinesiology degree emphasizing sport management was designed for the ultimate fan who wants to work in the sports field, whether it be in marketing, business or operations. Graduates work in sport-related industries, including professional, major and minor leagues; collegiate and high school sports; recreational and wellness facilities; not-for-profit sport organizations; amateur athletic associations; sport management and marketing firms; and event operations. Career options include administration, general management, communication, facility operations, legal, marketing, player operations, retail/licensing, and ticket operations and sales.
Marketable Skills
Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."
- Conduct needs assessments to determine the programmatic needs of sport and physical activity programs across amateur and professional settings.
- Develop and implement high-quality, equitable, and fiscally responsible sports and physical activity programming across amateur and professional settings.
- Develop and implement effective sports marketing and promotion strategies.
- Develop the professional knowledge and skills necessary to lead event operations.
Admissions
All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.
This academic program may have additional admission criteria that must also be completed as outlined on the program's website.
Degree Requirements
Total Semester Credit Hours Required
36 semester credit hours (SCH).
| Code | Title | SCHs |
|---|---|---|
| Kinesiology Core | ||
| KINS 5023 | Methods of Research | 3 |
| KINS 5033 | Applied Statistical Principles | 3 |
| Sport Management Emphasis | ||
| KINS 5403 | Leadership Theory and Practice in Sport and the Health Sciences | 3 |
| KINS 5413 | The Sport Industry | 3 |
| KINS 5423 | Governance, Policy Development, and Ethics in Sport | 3 |
| KINS 5443 | Sport for Development | 3 |
| KINS 5453 | Financing the Sport Enterprise | 3 |
| KINS 5463 | Legal Issues in Sport | 3 |
| KINS 5473 | Sport Media and Marketing | 3 |
| KINS 5493 | Sport Venue and Event Management | 3 |
| KINS 5723 | Sport in American Society | 3 |
| Electives to replace courses above can be chosen in consultation with your advisor | ||
| Culminating Experience | ||
| KINS 5113 | Professional Internship in Sport Management (Requires the completion of 350 hours of site work within the sports industry) | 3 |
| Total SCHs | 36 | |
