Master of Science in Kinesiology (Sport Management)
Website: https://twu.edu/kinesiology/graduate-programs/sport-management/
TWU’s M.S. in Kinesiology with an emphasis in Sport Management was designed for students who want to lead and shape the future of sports. Our comprehensive curriculum combines the principles of sports marketing, sport communication, leadership, and research to equip students with the knowledge and skills needed to excel in this dynamic field. Graduates primarily work in collegiate and high school sports, recreational and wellness facilities, and not-for-profit sports organizations.
Marketable Skills
Marketable skills prepare students for success in a variety of professional settings. Developed through academic coursework, co-curricular engagement, and extracurricular involvement, these skills include communication, critical thinking, teamwork, ethical reasoning, adaptability, and digital literacy. Whether directly related to a student’s major or serving as complementary strengths, marketable skills enhance career readiness and reflect TWU’s commitment to producing graduates who are prepared to thrive in today’s dynamic workforce.
- Conduct needs assessments to determine the programmatic needs of sport and physical activity programs across amateur and professional settings.
- Develop and implement high-quality, equitable, and fiscally responsible sports and physical activity programming across amateur and professional settings.
- Develop and implement effective sports marketing and promotion strategies.
- Develop the professional knowledge and skills necessary to lead event operations.
Admissions
All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.
The academic program may have additional admission criteria that must also be completed as outlined on the program's website.
Degree Requirements
Total Semester Credit Hours Required
36 semester credit hours (SCH).
| Code | Title | SCHs |
|---|---|---|
| Kinesiology Core | ||
| KINS 5023 | Methods of Research | 3 |
| KINS 5033 | Applied Statistical Principles | 3 |
| Sport Management Emphasis | ||
| KINS 5403 | Leadership Theory and Practice in Sport and the Health Sciences | 3 |
| KINS 5413 | The Sport Industry | 3 |
| KINS 5423 | Governance, Policy Development, and Ethics in Sport | 3 |
| KINS 5443 | Sport for Development | 3 |
| KINS 5453 | Financing the Sport Enterprise | 3 |
| KINS 5463 | Legal Issues in Sport | 3 |
| KINS 5473 | Sport Media and Marketing | 3 |
| KINS 5493 | Sport Venue and Event Management | 3 |
| KINS 5723 | Sport in American Society | 3 |
| Electives to replace courses above can be chosen in consultation with your advisor | ||
| Culminating Experience | ||
| KINS 5113 | Professional Internship in Sport Management (Requires the completion of 350 hours of site work within the sports industry) | 3 |
| Total SCHs | 36 | |
SHPK Master's Program Policies
Culminating Experience
After completing 24 semester credit hours of required coursework (including core courses), School of Health Promotion and Kinesiology students are eligible to complete their culminating experience. Students in the Sport Management emphasis area must complete an internship in a sport management-related setting. Students are responsible for reviewing their emphasis area degree requirements, consulting with emphasis area faculty, and familiarizing themselves with the culminating experience information. Specific steps to complete the culminating experience option are located within the School of Health Promotion and Kinesiology (SHPK) Graduate Student Handbook.
Internship/Professional Affiliation
To complete an internship or professional affiliation, a master’s student must enroll in a three-hour internship/professional affiliation course. A student may not register for the internship/professional affiliation course if final grade(s) for core course(s) are pending or if the student has an incomplete grade pending for any core course. Each master’s student must contact their major professor to confirm eligibility and request approval to enroll in the internship/professional affiliation course.
The internship/professional affiliation site must be approved by the major professor and/or faculty member directing the internship/professional affiliation. The internship/professional affiliation must include at least 350 hours of site work for academic credit; however, the internship/professional affiliation site may require additional hours. Students must submit a log or logs of work hours completed and an evaluation of the internship/professional affiliation site. Students must also have the site supervisor submit two evaluations (midterm and final) to the internship/professional affiliation instructor.
