Bachelor of Science in Fashion Merchandising (Management Emphasis with Marketing Minor)

The B.S. in Fashion Merchandising, Management emphasis, Marketing minor (2022 - 2023) prepares graduates to work in retail management, selling, or promotion careers, primarily in-store environments. The Degree Requirements and Plan of Study outlined in this catalog for this degree program are specific to those students that enter the program in Fall 2022, Spring 2023, or Summer 2023.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

1. Recognize key fashion and consumer trends, predict those trends based on historic and contemporary components of the fashion industry, and utilize current trend information to make purchasing and promotional decisions.
2. Utilize the knowledge and values necessary to make sound decisions about sourcing and purchasing fashion products from both domestic and offshore sources considering current laws and regulations, cultural ethics, trading barriers, global consumerism, and social responsibility.
3. Develop and produce visual presentation boards to effectively communicate mood and/or product and marketplace trend information.
4. Analyze costing, inventory, and sales data needed for the effective planning, pricing, allocation, and markdown of products at the retail level.
5. Develop and execute fashion promotion activities including press releases, advertising campaigns, special events, store displays, social media communications, and branding.
6. Articulate the knowledge and use of conceptual and critical thinking, quantitative and qualitative, profit-based research processes, and practices utilized in the fashion industry.
7. Evaluate the quality, serviceability, regulatory compliance standards, salability, trend-centered, and profitability characteristics of products considered for wholesale purchase and resale at the retail level.

Admissions

All applicants must meet the general undergraduate admission requirements.

All applicants must meet the general undergraduate admission requirements.

All admitted students are eligible for admission to the Fashion Merchandising program.

Degree Requirements

Total Semester Credit Hours (SCH): 120   

Major: 45 SCH;  Required Minor: 27 SCH

Program Code: FASHMERCH.BS  CIP Code: 52.1902.00

Texas Core Curriculum

Fashion Courses Required

Within the fashion courses required, 30 of the 45 required hours must be upper-level semester credit hours.

Business Courses Required

Within the business courses required, 24 of the 27 required hours must be upper-level semester credit hours.

Departmental Requirements

Recommended Plan of Study for the B.S. in Fashion Merchandising (Management Emphasis with Marketing Minor)