Master of Business Administration (Marketing)


Do you want to know more about what motivates consumers and to have a positive revenue impact on your company's business? In every industry, a successful company is one that does its marketing well and will always look to hire dynamic marketing professionals. If your career goals include planning, communicating, and delivering value to consumers, the TWU M.B.A. in Marketing gives you the skills you need to succeed. Our program provides you with:

  • Cutting-edge marketing knowledge: Our program emphasizes conceptual and analytical skills in real-world business settings.
  • Leadership Skills: We give you the business expertise and industry-specific leadership skills you need to excel.
  • Strategic Insights: Our courses are designed to equip you with a background in strategic marketing and consumer behavior.
  • Technical Skills: Our program delivers the technical expertise you need to compete in the digital marketing environment.   

An M.B.A. in Marketing from TWU prepares you to take a range of jobs from sales, public relations, advertising, social media, marketing research, analytics to customer insights.

Marketable Skills

Defined by the Texas Higher Education Coordinating Board's 60x30 Strategic Plan as, "Those skills valued by employers that can be applied in a variety of work settings, including interpersonal, cognitive, and applied skills areas. These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities."

Core Skills

  1. Critical Thinking: M.B.A. Specific Application -Solve problems by applying knowledge to cases and challenges in organizations. General Employment Application -Using feedback from employees, environment, benchmarking, and innovation to generate multiple solutions, creative ideas, and effective strategies and to understand the industry/general environment.
  2. ​Diversity: M.B.A. Specific Application -Grasp knowledge of theory and legal statutes pertaining to workplace discrimination and diversity. General Employment Application -Implement fair selection practices and equal employee treatment while leveraging the benefits of workplace diversity.
  3. ​Ethical Reasoning: M.B.A. Specific Application -Recognize and solve ethical dilemmas from assigned cases and grasp theory of ethics in the workplace. General Employment Application -Make ethical decisions and create or support an ethical organizational climate.
  4. ​Teamwork: M.B.A. Specific Application -Work with teams on projects and/or grasp concepts related to group dynamics. General Employment Application -Ability to work with teams in a workplace setting and effectively manage workgroups.  Vital components of successful teamwork include learning and applying methods for group creation, role formation, successful team communication, team management, and the ability to produce results.


All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.

The academic program may have additional admission criteria that must also be completed as outlined on the program's website.

Degree Requirements

Total Semester Credit Hours Required

36-45 Semester credit hours (SCH).

  1. Students should complete ACCT 5433, prior to enrolling in FIN 5243.
  2. Students must have successfully completed ACCT 5433 , FIN 5243 , MGT 5263 , MGT 5663, and MKT 5133 before attempting MGT 5893 . (In earlier catalogs these courses used the BUS prefix).
  3. MGT 5893 is the Capstone course in the M.B.A. program and focuses on executive-level decision-making that guides the organization in its interactions with the internal and external environments. It involves synthesis of the various functional silos of the business discipline and comprehensive business case analysis for proposed or actual companies.
Proficiency Courses (may be waived)0-9
Financial Accounting
Foundations in Business
Foundations of Financial Management
Required Courses for M.B.A. major
ACCT 5433Managerial Accounting3
BUS 5923Global Business3
BUS 5933Business Ethics and Legal Environment3
FIN 5243Managerial Finance3
MGT 5263Organizational Behavior in Business Administration3
MGT 5663Decision Analysis for Managers3
MKT 5133Marketing Management3
MGT 5893Business Strategy and Policy (Capstone, must be taken in final semester.)3
Total SCHs24-33
Required Courses for emphasis in Marketing
MKT 5153Research Methods in Business3
MKT 5213Consumer Behavior3
MKT 5313Digital Marketing3
MKT 5413Marketing Analytics3
Total SCHs12